The National Picnic Story



National Picnic is getting new digs! National Picnic is setting up shop at 417 North Haddon Ave, Haddonfield, NJ. This is a new, better space that will have everything needed to sew National Picnic on location more efficiently. This is a huge deal. 

[National Picnic's Philadelphia location is no longer. It's bittersweet for me to report that, but leaving was based on many factors, some out of my control. A favorite Philly shop will carry my brand, soon I'll have an announcement...]

My business has grown. I am busting out of my workspaces, hauling things back and forth from where I could store more (home), to my shop where I could work on it. Or moving orders from shop to home where my shipping station was set up. (I’d like to take this moment to thank my family for their support and patience :)

It’s finally time to “defrag,” to reorganize separated fragments into a more efficient, contiguous workspace. Soon, while I’m geeking out over my new 24 foot long cutting table and fabric spreader, you can swing in to browse what's hanging in the shop. In the same place. Or you can choose fabrics you might want sewn into something just for you, because it’s all gonna be right there. Orders will cut and sew and shipments will ship. One place. Huge, huge, deal!

Opening Day to be announced. Plans are to have a soft opening in September for National Picnic Studio Boutique in Haddonfield. Simply keep reading my emails for an invitation to the Grand Opening, which will be, um, probably NOT in September. 

I keep in touch with colleagues that have their own independent clothing brands. It seems like many of us are realizing the opportunity to grow our businesses. The challenge is how to grow in ways that don’t compromise the quality of what we make and how we make it. People like YOU are seeking us out. Work is good. This is an exciting time for me, and I’m happy that you’ve read this far and I can share this process with you! Thank you again and always for liking what I sew! 

 (end of breaking news)


Betsy CookI'm Betsy Cook, National Picnic's Designer/Owner, and I began sewing National Picnic clothing in 2011 for friends and neighbors. I hand-delivered it myself, wrapped in brown paper packages tied up with strings. Some of the very first items I made were the quirky-sleeved tees my label is best known for today. 

While I can’t say I’m a startup anymore, each stage of growth is a new experience. National Picnic attracts fans who appreciate its USA-sewn, slow fashion philosophy as much as I enjoy delivering it.

National Picnic is a locally made brand at heart—we can ship anywhere, but customers still want to know where it comes from. It feels good to say “we” more and more, as I now share the workload with more staff and vendors local to the Philadelphia region.

In 2018, the hunt for larger, suitable local production space is onMy passion for making clothes can be a business that can create jobs for others. Locally. With respect for all of the people involved. Mindful growth is a constant learning process, and there are improvements to come.

National Picnic balances function and fun. Everyone needs "core" casual pieces. We love sewing those as the foundation of our collection. But we are playful, too, choosing conversation-worthy prints for small batches of clothing that are so limited, you can consider them rare and collectible. They’re all designed for longevity—classic styles made from quality materials, things you’ll want to keep wearing again and again.

Thanks for browsing National Picnic. I hope to dress you soon!